PAUL SOSEMAN
Executive Director RoninXM | LinkedIn
With over 25 years in experiential marketing, I’ve helped brands, agencies, and event teams create more than 60,000 live brand experiences across the U.S. As the Founder and CEO of Department Zero (2002–2020), I built a leading experiential marketing firm from the ground up, scaling it into a multi-office operation, spinning off an event staffing agency, and developing proprietary systems to drive efficiency, creativity, and measurable ROI in brand activations.
Today, through RoninXM, I work as an experiential consultant. I collaborate with brands, ad agencies, and experiential firms to design, execute, and optimize high-impact event activations, sponsorships, and live experiences without expensive overhead.
AWARDS AND ACCOLADES
Exhibitor Magazine / Corporate Event Awards (with links)
• Best Non-Conventional Event: Opal Apples Pop-up (2019)
• Best Road Show + Judges Choice: Second Skin Brand Launch (2018)
• Best Product Launch: Lufthansa Airlines #MoreConnected (2017)
• Best Road Show: Vanity Fair #LiftTour (2015)
Promo / Chief Marketer Magazine
• Top 200 US Promotional Agency (2013 - 2018)
Event Marketer / Experience Design + Technology Awards
• Best High- Tech Audience Interaction: Scion Live Event App (2016)
Ingrams Magazine (Kansas City Business Publication)
• Best Place to Work (2009)
• Fastest Growing Company (2010)
Published Articles
• AdWeek, Event Marketer, Exhibitor Magazine, MarketingProfs, Trade Show News Network, Marketing Tech News, PSFK, Chief Marketer, Forbes, Media Post, CEOWorld and more.
Speaking engagements
• Experiential Marketing Summit, AAF, Event Tech and WOMMA.
Project: #MoreConnected
Brand: Lufthansa Airlines
Introduced new flights from San Jose to Frankfurt with a unique digital game + live streaming activation, virtual reality experiences, authentic flight crews and a chance to win free flights to Germany.
Project: #BreathableMoments
Brand: Vanity Fair Lingerie
Single-day pop-up event in NYC to promote new fabrics from Vanity Fair Lingerie. Custom containers created a luxe lounge, boutique, and meditation zone. We invited busy New Yorkers to join us, for a moment to breathe.
Project: #Earned
Brand: Dick's Sporting Goods
Product launch mobile tour to introduce Second Skin brand apparel to athletic-minded consumers and CrossFit enthusiasts at large sponsored events across the US.
Project: #OpalOrchard Pop Up
Brand: Opal Apples
Pop up orchard and selfie museum installation on Orchard Street in NYC to celebrate National Apple Day. Secondary activation on Fox and Friends. Featuring special tastings, 3-D photo experiences, virtual reality orchard tours, and more.
Project: #BallinOnTikTok College Tour
Brand: TikTok
To amplify awareness, downloads and use among the college demographic, TikTok hit the road to connect with students, celebrate the NCAA tournament basketball and give away free pizza.
Project: Magic Mirror
Brand: Tourism Australia
Personalized augmented reality experience created for Tourism Australia
Project: Scion iM + iA Launch
Brand: Scion (Toyota Motor Sales)
Scion iM + iA launch event on the USS Hornet aircraft carrier. Event featured 3D projection mapping, proximity smartphone app, photo engagement, flight simulator and more.
Project: #DeltaSnackSwap
Brand: Delta Airlines
Introduced consumers to new in-flight snack options by deploying pop-up vending machines across the country. Many hungry participants got more than just a bite to eat.
Project: Dealership Training Experience
Brand: Scion (Toyota Motor Sales)
Product training event to educate dealership sales associates on the new Scion iM + iA; included hands-on experiences both in the classroom and on the track.
Project: #PBaRt
Brand: Pabst Blue Ribbon
Pop-up interactive art gallery experience. Event featured local artists, personalized art creation stations, temporary tattoos, arcade games, live music and more.
#Unfringed Fashion Show
Brand: Gordmans
An in-store fashion shows series that collaborates with local student organizations. Events leverage their insight and creativity to showcase new looks and retail product lines.
Scion Ride and Drive
Brand: Scion (Toyota Motor Sales)
Consumer test-drive event held outside of the Portland International Auto Show. Attendees were welcomed to drive the entire Scion lineup during a 3-day exhibition.
Scion Digital Graffiti
Brand: Scion (Toyota Motor Sales)
Created a unique live +digital artwork experience using projection mapping and Wii remotes hidden in spray-paint cans to create digital graffiti art.
Scion FR-S Launch Events
Brand: Scion (Toyota Motor Sales)
Series of track test-drive events to introduce the FR-S to Scion dealership sales staff. Featured hands-on tutorials with professional drift driver Ken Gushi.
Scion Pop-Up Venue
Brand: Scion / theSLATE( Toyota Motor Sales)
Rally xD racing team "Special Stage" Party @ theSLATE; a pop-up lifestyle venue powered by Scion.
#Deep @ theSlate
Brand: Scion / theSLATE (Toyota Motor Sales)
Weekly dance competition held at theSLATE, a Scion brand lifestyle pop-up venue in Portland, OR.
